Outdoor Ads

Snickers: Antihungerestablishmentarianism
Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic
This wall banner/paper for snickers doesn't need to have the brand name of snickers anywhere on it. Their anti-hunger campaign is easily recognizable to consumers. They've found the perfect ad placement as it's shaped like a real life-sized snickers bar. The entire concept of "antihungerestablishmentarianism" is great as it sets the bar apart from other candies with its promise to fulfill hunger versus sweet-tasting or other similar benefits.


McDonald's Hot Yacht Pie
Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Gavin Siakimotu
Copywriter: Adam Kanzer
Producer: Andy Robilliard
Production Company: Rollercoaster
I think this billboard is exceptional. It maybe a little over the top as it not only has a yacht coming out of it, but also smoke and huge-sized pies. However, it would definitely catch my attention and establishes a metaphorical mixing tactic between the pies and the yacht. The steam is what really engages and makes the viewer take a second look. Also, it is well-branded as you can easily understand from the red and simple yellow logo that this is for McDonald's.


Law & Order
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Art Directors / Copywriters: Lisa Fedyszyn
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W Fleet
Copywriter / Art Director: Jonathan McMahon
Photographer: Troy Goodall
This billboard has the added spectacular of the lamp, which shines on the criminal in the TV series. You do not even need to be able to identify the officer, having the spotlight on the criminal adds the excitement and makes you feel as if you are catching a live glimpse of the show as you drive by. The image is very intriguing, so the copy is left simple and easy to read in the bottom right.