A Great Campaign

This Pedigree dog food campaign is an excellent example of a fabulous campaign. Not only do these print ads make you smile and want to let out a big, "Aw!", they are also touching. This is because they have been developed around a human truth. Dogs are people's best friends. When you own a dog, you are almost part of an exclusive, loving club. You would do anything for your dog, because of the endless and unconditional love they show you each and every day. So of course, you want only the best for your lovely, furry, little friend and that means feeding them Pedigree dog food. Most importantly, I adore this campaign as it sells through an idea; a deep emotional feeling, not the literal product. What a successful connection!

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomás Ostiglia.
Art Directors: Oscar Canabal, Gabriel Mahler
Copywriter: Tomás Ostiglia