Outdoor Ads

Snickers: Antihungerestablishmentarianism
Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic
This wall banner/paper for snickers doesn't need to have the brand name of snickers anywhere on it. Their anti-hunger campaign is easily recognizable to consumers. They've found the perfect ad placement as it's shaped like a real life-sized snickers bar. The entire concept of "antihungerestablishmentarianism" is great as it sets the bar apart from other candies with its promise to fulfill hunger versus sweet-tasting or other similar benefits.


McDonald's Hot Yacht Pie
Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Gavin Siakimotu
Copywriter: Adam Kanzer
Producer: Andy Robilliard
Production Company: Rollercoaster
I think this billboard is exceptional. It maybe a little over the top as it not only has a yacht coming out of it, but also smoke and huge-sized pies. However, it would definitely catch my attention and establishes a metaphorical mixing tactic between the pies and the yacht. The steam is what really engages and makes the viewer take a second look. Also, it is well-branded as you can easily understand from the red and simple yellow logo that this is for McDonald's.


Law & Order
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Art Directors / Copywriters: Lisa Fedyszyn
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W Fleet
Copywriter / Art Director: Jonathan McMahon
Photographer: Troy Goodall
This billboard has the added spectacular of the lamp, which shines on the criminal in the TV series. You do not even need to be able to identify the officer, having the spotlight on the criminal adds the excitement and makes you feel as if you are catching a live glimpse of the show as you drive by. The image is very intriguing, so the copy is left simple and easy to read in the bottom right.

A Great Campaign

This Pedigree dog food campaign is an excellent example of a fabulous campaign. Not only do these print ads make you smile and want to let out a big, "Aw!", they are also touching. This is because they have been developed around a human truth. Dogs are people's best friends. When you own a dog, you are almost part of an exclusive, loving club. You would do anything for your dog, because of the endless and unconditional love they show you each and every day. So of course, you want only the best for your lovely, furry, little friend and that means feeding them Pedigree dog food. Most importantly, I adore this campaign as it sells through an idea; a deep emotional feeling, not the literal product. What a successful connection!

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Ernesto Savaglio, Oscar Canabal, Tomás Ostiglia.
Art Directors: Oscar Canabal, Gabriel Mahler
Copywriter: Tomás Ostiglia

Verbal Ad Solutions

"More literature, less YouTube"
La Casa Library
Advertising Agency: La Casa, Bogotá, Colombia
Published: October 2009
This ad is a call to more reading and writing of literature and less YouTube. A sole verbal execution fits with the literature aspect, but I believe their are other more valuable aspects to literature that could have made better selling points.

"If you want a stronger marriage, work on it together"
Strongermarriage.com
Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Executive Creative Director: Dave Newbold
Published: August 2009
I enjoy this verbal play on words ad. It engages the viewer and makes you want to actually fill in the box to find the answer (even though it's not necessary!)


"Think Ahead, Move Ahead"
Highways Agency: Smoother Journey
Advertising Agency: Iris, UK
The words are composed of various parts of a vehicle and serves as a reminder to car drivers "is your car ready for winter?" Very blunt in the copy. I am finding that many of these verbal solutions may work better with an image. If this is not the case, the copy being absolutely stellar is a must, otherwise you've lost your audience.

Visual Solutions Ads

These are ads which rely solely on visual solutions with the possibility of a headline or tagline:


"The irresistible taste of chocolate"
Advertising Agency: Promoseven Riyadh Saudi Arabia
Executive Creative Director / Art Director: Ahmad Beck
Photographer: Steve Kozman
Client Servicing: Claude Abboud
You don't have to sacrifice that awesome chocolatey taste due to its fat, sugar and other not so great nutritional contents because Danon's yogurt can give you all of that minus the not so great parts. By simply turning the 8-pack of individual yogurts upside down, the visiual has changed from the bottom of yogurt dishes to a chocolate bar to convey this message.


"Audiobooks from dig2go.com"
Advertising Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
AD Assistant: Rune Tyvold
Account Director: Atle Skageng
Project Manager: Tone Bøygard
Published: January 2010
Instead of reading with your eyes, why don't you try with your ears? By transforming the eye glasses into "ear glasses" audio books from dig2go.com just got a whole lot cooler. In a remarkable visual, this graphic puts a new spin on listening to your books rather than reading them.


"Ultra Grip"
Advertising Agency: McCann, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngenmaneerongroj
Ansell kitchen gloves are so mighty in their grip intensity, that the glass forms to the shape of the glove owner's hand! The bond that exists between the glove and the wine glass could stand on its own and depict the message.