"Kuntsmann Non-Alcoholic Beer: Blur, Stella Artois"
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Studio
Photographer: Droopy
This is an example of the tactic Show the Effects. Drinking this non-alcoholic beer won't get you messed up and finding yourself with beer googles (like the alcoholic kind)!
"Microsoft Windows 7: Don't forget to upgrade"
Advertising Agency: ACW – Grey Israel, Tel-Aviv, Israel
Creative Director: Moti Rubinstein
Art Director: Sagit Ben-Ami
Copywriter: Uri Shoham
Photographer: Yaron Itschakov
Published: December 2009
This is an example of Change the Product. The Microsoft logo had been changed into sticky notes as a representation of reminding consumers to update to Windows 7.
"Complete Your Home"
Advertising Agency: Circus, Lima, Peru
Executive Creative Director: Juan Carlos Gomez de la Torre
Creative Group Head / Art Director: Ifel Barrenechea
Creative Group Head / Copywriter: Rafael Pastor
Art Director: Carlos Tapia
Photographer: Alex Freundt
Retoucher: Midas Digital
Copywriters: Fabrizio Tapia, Guillermo Canales
Producer: Alexandra Barrio
Account manager: Fabian Fuentes
This is an example of Mixing & Matching. As a symbol of completion you've got the puzzle piece and when you combine it with the dresser, you are showing how this company will aide you in completing your home furnishings.
