My Hallmark Comp

Travel & Tourism Themed Ads

http://farm3.static.flickr.com/2029/2073648933_1a7ea40e93.jpg
The humorous element strikes the consumer in this particular ad. Simply the fact that a human male is playing the role of the bear caught off-guard provides a metaphor for how the bear actually does feel, while supplying the solution to having a safe trip. Many people like the associated risk, but need to know Northern BC has their back.


http://www.theage.com.au/ffximage/2006/03/11/agtourism_wideweb__470x317,0.jpg
I think this captures the Australian spirit and is part of an excellent campaign. Unfortunately, it can have negative consequences for certain countries in which the use of the words "bloody hell" would be extremely taboo and/or very inappropriate.


http://2.bp.blogspot.com/_gpi5ENwgQVY/SWz54Yvq08I/AAAAAAAABts/s6CRn_sv-g0/s400/alberta-travel-ads.jpg
This is a form of advertising for Alberta, Canada. As more of a guerilla tactic, I believe the consumer would be extremely wowed by this real, life-sized chairlift that will put them in the mood for some Alberta skiing. It's a great way for them to get a "feel" of the product/service and picture themselves using it.

Burt's Bees: Print Ads

Bees fly from flower to flower collecting pollen, assisting them in helping to give you healthy lips.


Burt's Bees contains honey, which is actually bee spit. A provocative way of seeing its benefits!

Keurig: Print Ads (Sketches)

Most ordinary coffee makers require a pot in which the coffee filters into. Keurig has amazing technological advancements that make your life easier. The filter is already in the cup and there is no pot needed. It's a different type of thinking...for the new breed of coffee enthusiasts.


Keurig coffee maker provides you with quite the large assortment of hot beverages to choose from. It's also gourmet; as if you have an entire Italian coffee bar in such a small package. Unfortunately, the handsome or beautiful (whatever your preference!) barista is sold separately.

Gold Bond: Print Ads (Sketches)

USP's of Gold Bond: it stops the itchiness and it keeps your feet dry. Parody/exaggeration: Did you know Moses parted the seas with the help of Gold Bond?


Don't let gross feet keep you from...doing what you love! Definitely a suggestive advertisement.


Human truth: dogs like to lick feet. No matter how smelly or gross they are. So when these dogs would need to be paid a million treats to lick your feet, you know you've got problems. Gold Bond has the solution.


When you've got scaly, itchy, red and irritated skin, you are embarrassed to wear flip-flips and other revealing shoes. But with Gold Bond, you give your feet and yourself that confidence back to go naked!

Hallmark: Print Ad (Sketch)

I wanted to demonstrate how Hallmark has the perfect card for every occasion you could possibly think of. My use of exaggeration helps to get this message across.

Long Copy Ads

http://blog.newsweek.com/photos/levelup/images/original/PlayStation-2-India-print-ad-1.aspx
This ad is priceless. It uncovers a human truth about girlfriend/boyfriend interaction. It may not be the longest of the long copy ads in the world, but it speaks to its target audience and demonstrates some of the product's benefits in a fun and joking manner.


http://www.nmauk.co.uk/nma/uploads/16443/honda_NEW.jpg
This long copy ads makes you wonder at first, what the heck is someone doing writing on a banana? However, as you read on, you come to the twist which makes the act of writing on the banana a different, great and new outlook, just like Honda.


http://brandsimo.files.wordpress.com/2007/08/runners.jpg
This running shoe company takes a provocative approach in order to catch the attention of viewers. The headline serves as an interesting eye-catcher to make you want to read the long copy. As it unfolds you realize what the headline is talking about as it puts a fresh, new and interesting spin on a benefit to these shoes.