http://farm3.static.flickr.com/2029/2073648933_1a7ea40e93.jpg
The humorous element strikes the consumer in this particular ad. Simply the fact that a human male is playing the role of the bear caught off-guard provides a metaphor for how the bear actually does feel, while supplying the solution to having a safe trip. Many people like the associated risk, but need to know Northern BC has their back.
http://www.theage.com.au/ffximage/2006/03/11/agtourism_wideweb__470x317,0.jpg
I think this captures the Australian spirit and is part of an excellent campaign. Unfortunately, it can have negative consequences for certain countries in which the use of the words "bloody hell" would be extremely taboo and/or very inappropriate.
http://2.bp.blogspot.com/_gpi5ENwgQVY/SWz54Yvq08I/AAAAAAAABts/s6CRn_sv-g0/s400/alberta-travel-ads.jpg
This is a form of advertising for Alberta, Canada. As more of a guerilla tactic, I believe the consumer would be extremely wowed by this real, life-sized chairlift that will put them in the mood for some Alberta skiing. It's a great way for them to get a "feel" of the product/service and picture themselves using it.
No comments:
Post a Comment