Sunday, March 7, 2010
Long Copy Ads
http://blog.newsweek.com/photos/levelup/images/original/PlayStation-2-India-print-ad-1.aspx
This ad is priceless. It uncovers a human truth about girlfriend/boyfriend interaction. It may not be the longest of the long copy ads in the world, but it speaks to its target audience and demonstrates some of the product's benefits in a fun and joking manner.
http://www.nmauk.co.uk/nma/uploads/16443/honda_NEW.jpg
This long copy ads makes you wonder at first, what the heck is someone doing writing on a banana? However, as you read on, you come to the twist which makes the act of writing on the banana a different, great and new outlook, just like Honda.
http://brandsimo.files.wordpress.com/2007/08/runners.jpg
This running shoe company takes a provocative approach in order to catch the attention of viewers. The headline serves as an interesting eye-catcher to make you want to read the long copy. As it unfolds you realize what the headline is talking about as it puts a fresh, new and interesting spin on a benefit to these shoes.
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