"More literature, less YouTube"
La Casa Library
Advertising Agency: La Casa, Bogotá, Colombia
Published: October 2009
This ad is a call to more reading and writing of literature and less YouTube. A sole verbal execution fits with the literature aspect, but I believe their are other more valuable aspects to literature that could have made better selling points.
"If you want a stronger marriage, work on it together"Strongermarriage.com
Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Executive Creative Director: Dave Newbold
Published: August 2009
I enjoy this verbal play on words ad. It engages the viewer and makes you want to actually fill in the box to find the answer (even though it's not necessary!)
"Think Ahead, Move Ahead"
Highways Agency: Smoother Journey
Advertising Agency: Iris, UK
The words are composed of various parts of a vehicle and serves as a reminder to car drivers "is your car ready for winter?" Very blunt in the copy. I am finding that many of these verbal solutions may work better with an image. If this is not the case, the copy being absolutely stellar is a must, otherwise you've lost your audience.
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