Sunday, April 18, 2010

My Best Ads




Name of Ad: Event Case Study Print Campaign
Client: Hallmark
Target Audience: People looking for all types of cards for all types of events
Single Most Important Point: Hallmark has cards for all types of people to help them leave a good impression




Name of Ad: Outdoor Guerilla Copy Campaign
Client: Burt's Bees' Lip Balm
Target Audience: People that care about their lip health
Single Most Important Point: Burt's Bees gets you and your lips, we know how to keep them healthy and looking good


Name of Ad: Running of the Bulls One-off Print Ad
Client: Garmin GPS
Target Audience: People that need to get places safely and fast
Single Most Important Point: Garmin will navigate you out of the toughest situations, including the ones your life depends on
Art direction intent: Ad shows a guy in Spain participating in the running of the bulls event faced with numerous charging bulls he must maneuver and get away from. He is holding Garmin GPS in order to do this.


Name of Ad: Fetish One-off Print Ad
Client: Gold Bond Foot Powder
Target Audience: People with smelly/itchy feet
Single Most Important Point: Gold Bond gets the job done and has got a great sense of humor


Name of Ad: Hometown Travel & Tourism One-off Print Ad
Client: Fayetteville, NY
Target Audience: People looking for a place to get away
Single Most Important Point: Old people have kept Fayetteville very unchanged and traditional, but we appreciate it because it's a nice place to get away and enjoy nature, family, etc.

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